University Digital Marketing for Occupational Medicine
In today’s competitive healthcare market, it has become more important than ever for Occupational Health Centers to have strong online presence. One of the most essential components of a solid online presence is Search Engine Optimization (SEO). SEO is a vital tool for any business, it helps to increase the visibility and ranking of your website on search engine results pages (SERP) leading to more visits and new patients.
Local SEO is a crucial element for Occupational Health Centers in University, FL. Having a strong presence in local searches is one of the best ways for Occupational Health Centers to attract new patients. According to a recent study, 46% of all Google searches are looking for local information. Therefore, optimizing your website for local searches is important to ensure your center appears at the top of local SERP.
Occupational Health Centers offer multiple services to their patients, and each of these services can be utilized as keywords during online marketing. For example, Occupational Health Centers offer pre-employment physicals, DOT physicals, drug and alcohol testing, vaccinations, injury treatment, and rehabilitation, among others. These services can be used as keywords to optimize the content on their website, drawing more traffic and potential patients.
Some of the cities near University, FL, include Bradenton, Palmetto, Parrish, Ellenton, Sarasota, and Venice. Focusing on Local SEO within these cities can help Occupational Health Centers to attract patients from these adjacent towns.
Here are some of the essential services that Occupational Health Centers can offer to their patients and that they can target during their online marketing campaigns.
Pre-employment physicals: Many employers require their employees to undergo pre-employment physical examinations. Occupational Health Centers can offer comprehensive physicals for job seekers, including drug, and alcohol testing, vision and hearing tests, and medical assessments. By optimizing their website for keywords related to pre-employment physicals, such as “workplace physical exams,” “occupational medicine for employers,” and “workplace health safety,” Occupational Health Centers can improve their search rankings on Google, allowing them to attract more local business owners and job seekers in the area.
DOT physicals: Commercial drivers are required by law to undergo DOT (Department of Transportation) physicals to ensure they meet certain health and safety standards. By optimizing their website with keywords such as “DOT physical exams,” “CDL (commercial driver’s license) physicals,” and “commercial driver medical examinations,” Occupational Health Centers can attract more commercial drivers who are looking for DOT physicals in their local area.
Drug and Alcohol Testing: Drug and alcohol testing is a common service offered by many Occupational Health Centers. By targeting keywords such as “drug test,” “drug screening,” “alcohol test,” “alcohol screening,” Occupational Health Centers can attract businesses that require drug and alcohol testing for their employees, parents looking for drug screening for their teenagers, or even individuals that may need help for themselves.
Injury Treatment and Rehabilitation: Occupational Health Centers provide occupational rehabilitation services to help injured workers recover quickly and get back to work. By optimizing their website with keywords such as “occupational rehabilitation,” “work-related injury treatment,” “physical therapy,” and “occupational medicine,” they can attract individuals that are undergoing rehabilitation from injuries sustained at work.
Vaccinations: Vaccinations are not only relevant in times of pandemics; they are important to prevent the spread of infectious diseases such as flu, hepatitis A and B, and tetanus, to mention a few. By optimizing their website with keywords such as “flu shots,” “immunizations,” “vaccines,” and “travel vaccines,” Occupational Health Centers can attract individuals or businesses concerned about their health and travelers that need to be vaccinated before their trips.
SEO is an essential tool for Occupational Health Centers to increase their online presence and attract more local patients. Investing in Local SEO and optimizing their website with the relevant keywords will position them at the top of local search rankings, making it easier for people to find and make or book an appointment. By focusing on the services they offer, targeting local keywords, and the cities near University, FL, Occupational Health Centers can successfully market and grow their practice.
Our Digital Marketing Team
